Reliance and Disney Hotstar Join Forces for Cricket Broadcasts
A few years ago, Reliance’s Jio Cinema had the right to broadcast India’s cricket matches and other sports. This led to the end of Disney Hotstar’s virtue. After this, most of the cricket matches, including the IPL, are being broadcast on Jio Cinema. But now, the Jio Cinema App is also going to fall behind. From the other app, other cricket, sports matches, including IPL, will be broadcast.
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A New Partnership
Reliance and Disney have made a company coming together. The company has decided not to showcase sports events like IPL3 and other sports events at Jio cinema. The company will once again carry all cricket matches and games to Disney Hotstar, reporters said.
Impact on the Market
Jio Cinema has the right to broadcast cricket matches in India. Disney Hotstar has the right to broadcast the ICC matches. India is the largest cricket market. Hotstar was hit by a big shock as the market went to Reliance. It was also reported that Hotstar was ready to sell business in India. Now Reliance and Disney Hotstars are together.
The two companies have made a company in February. The market value of this company is Rs. The company has 3 TV channels and two streaming services. The company has not made any official disclosure on the news of showing all the cricket matches.
Disney + Hotstar has good technology for live string. They can also be a target advertisement. It is estimated that Reliance may have taken this decision.
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