YiPPee! Toss: Dravid, Bumrah and Suryakumar’s cryptic posts during the World Cup, what really happened? find out

Unveiling the Mystery: Sunfeast YiPPee! Toss Campaign

The mystery was finally unveiled when it was revealed that these posts were part of a marketing campaign for Sunfeast YiPPee!, a leading instant noodles and pasta brand by ITC Limited. The campaign, named ‘YiPPee Toss,’ highlighted the brand’s unique selling points of long, non-sticky, and tasty noodles. In a video released by the company, Suryakumar Yadav and Jasprit Bumrah humorously argue over a window seat on the team bus, with Rahul Dravid stepping in to resolve the dispute with a ‘YiPPee Toss.’ The campaign captured the playful energy and camaraderie of the cricketers, aligning with the brand’s image.

Read Also: Rohit Sharma’s Strategic Mastery Seals Victory for India

Fans’ Reactions and Campaign Impact

Fans reacted enthusiastically to the campaign, appreciating the fun and light-hearted approach. The video showed Rahul Dravid judging a toss between Suryakumar and Bumrah using YiPPee noodles, which, being long and non-sticky, amusingly fell apart, making it hard for Dravid to decide. This creative and playful advertisement resonated well with the audience, effectively merging cricket passion with the joy of enjoying YiPPee noodles.

Kavita Chaturvedi, CEO of ITC Limited’s Snacks, Noodles & Pasta division, expressed confidence in the campaign’s success. Jasprit Bumrah and Suryakumar Yadav shared their excitement about the campaign, emphasizing how it mirrored their real-life friendship and playful bickering. Rahul Dravid also enjoyed working on the campaign, hoping it would bring joy to fans. The ‘YiPPee Toss’ campaign is set to roll out across multiple media platforms, aiming to attract customers with its delightful and engaging concept